Job Description

Job Overview:

Our client is seeking an Ecommerce Specialist to lead the DTC website in the US (and globally). They are looking for a candidate who has Shopify experience, can be hands-on in the role, and experienced in data/analytics to continuously optimize the Shopify sites. You will be responsible for managing, maintaining, designing, and optimizing Shopify sites for the brand (in the US & globally) and work directly with the VP of DTC. You are someone who is detail oriented, eager to learn, and passionate about ecommerce and UX optimization. This role is in-office Monday through Thursday in Newark, NJ (with work from home on Fridays).

Responsibilities:

Shopify Site Management

• Build and update product pages, collections, navigation menus, and on-site content.
• Develop new campaign-specific landing pages.
• Refresh product copy, tags, variants, and metafields.
• Oversee seasonal merchandising updates, promotional changes, and general site refreshes.
• Upload and manage creative assets, including banners, images, and copy.
• Maintain a visually cohesive, error-free, and mobile-optimized site experience.
• Manage, prioritize, and execute incoming requests across more than 20 global storefronts.

Analytics & Optimization

• Support the setup, execution, and analysis of A/B tests.
• Utilize CRO platforms (such as VWO) to run experiments.
• Deliver insights and recommend improvements based on performance data.
• Monitor core metrics including conversion rate, bounce rate, funnel drop-off, and add-to-cart rate.
• Track site performance using tools like Shopify Analytics, GA4, Hotjar, and related analytics platforms.

Technical & Operational Execution

• Partner with developers or external agencies on theme updates, bug resolutions, and new feature implementations.
• Conduct QA testing after updates to ensure functionality across devices.
• Help maintain site performance standards, SEO fundamentals, and accessibility best practices.

Qualifications:

• 2–3 years of Shopify experience, including hands-on page creation and content management.
• Strong working knowledge of Shopify admin, themes, and app integrations.
• Familiarity with CRO principles and A/B testing tools.
• Ability to perform light graphic editing in Figma, Canva, or Adobe XD.
• Experience using project/task management systems such as Jira.
• Knowledge of HTML/CSS is a plus, though not required.
• Basic understanding of GA4, heatmapping tools, and funnel analytics.
• Excellent attention to detail and strong multitasking abilities.

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